The Future Of Shoe Retail Will Be Tailored To You.
The retail worldlikemany other industries has been visited bydisruptive technologyover the last decade.Furthermore, It seems that the rate of these changes accelerate with each passing day. Not too long ago the notion of even placing an order online was a daunting one.Was it safe? How could you be certain you would recieve your item.How would you return an item that wasnt what you expected. It all seemed to be more headache than it was worth. However,companies globally gradually arose to the challenge and addressed these concerns.Today we buy a varried array of products online . You can nowpurchase your standardized products with high confidence that will recieve the product you ordered without much fanfare.Yet there are some products that consumers may still prefer to experience first hand before making a purchase.Shoes are one such product,but there are many recent innovations thatpromise to revolutionize the way youbuy shoes and the industry as a whole.
The Unsustainable Past.
The shoe industry as ithas existed in the past few decadees is riddled with inefficiencies. The dance between , the brand, the manufacturer,the retailer , and ultimately the consumer is an awkward one that unfolds over the course of months.First the brand has to establish a creative vision.Then it has to broadcast this vision to its audience in hopes that it can convinceorhypnotize these potential buyers into believingthat it’sstyles are indeedworthy additions to his/her wardrobe.Anticipating that it will do a good job of this, the brand must simultaneouslymanufacturelarge quantitiesof the style suchthat they may be availableacross its distibution channels in time for the season.The slightest miscalculation in this entire process will find these seasonal shoes in the sales bin of your local retailer. If all does go well however, you can share the latest style and color scheme with 50,000 of your closest friends each season;How charming.Also,had you preffered those stylish boots in a brownleather and not the green suede,thats too bad for you because the manufacturer has made that decision for you; Perhaps you’ll have better luck next season.The process is horribly inefficient and wasteful. However, being a product of the industrial era, itwas the best way to produce an afforable shoe for the most amount of people.But digital technology is providing us with a ray of hope for a more sustainable purchasing process.
A Custom-Made Future.
Custom shoes were once the exclusively the purview of the wealthy.Thenotion of having a shoe made exlusively for you in the 80’s or 90’s is quickly accompanied by the thought of a large expenditure. Such a request would have required the attention ofa personal cobbler.Your cobbler of choice would have needed to hunt down your requested material, and to dye it to your preferred tone. While possible, the time and attention such aa task required made thethought of having a shoe custom designed un-attainable to the average consumer. This is no longer the case.
With the internet andthe corresponding advancementsin visual representationof product,many brands and have been exploring the possiblity of creating a shoe made uniquely for an individual consumer.As early as the 90’s, brands like Nike introducted customization interfaces like NikeID which allowed their patrons to customize select sneaker styles.However these customization efforts were restricted to a few causual styles, andwere certainly not available formens dress shoes. That has changed in recent years.You can now create billions of possible dress shoe combinationsonphoto realistic 3D designerinterfaces such as isavailble at www.mensdressshoe.com/pages/design .For $195, a price that would have been inconceivable just a few years ago, you can now design a shoe tailored to your specific wardrobe needs and not subject to the whims and dictatesof the fashion designer from up high.Though many are still oblivious to this revolution in shoe production,it is gaining traction amongst those whoseprimary loyalty isn’t to a particular trending brand, but to quality and crafstmanship.
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