Hiring an SEO agency for your pest control business
The demand for pest control services and exterminators is on the rise. Both residential and commercial customers are willing to spend on professional pest control, which can mean more business. If you believe that your pest control business is doing okay and doesn’t need marketing, you are mistaken. The niche is highly competitive, and while quality of services does matter, getting seen is as important. Why should a customer choose your pest control company over others? The answer lies in efficient online marketing, and it all starts with SEO or Search Engine Optimization. In this post, we are sharing more on how to choose the right agency for pest control SEO.
Niche-specific expertise
You need an agency that knows marketing for pest control companies in particular. The company should know what it takes to promote businesses in the niche, and they should be able to show enough clients. Ask for references and check if the SEO agency has good reviews online.
Know their strategy
Most professional SEO agencies do not like to keep the client in dark. While you may not understand SEO in depth, the agency should make an effort to explain their strategy. There should be clear achievable goals, a dedicated timeline, and clear means to achieve these objectives. Ask the agency if they have an in-house team, because many do claim to specialize in SEO for pest control companies, but end up outsourcing the job.
Beyond SEO
There comes a point when SEO alone may not be enough to promote your pest control business. You will need the power of social media marketing and PPC. Find an agency that can offer solutions that are scalable in the long run. In other words, they should be able to expand their services for the needs of your pest control company. Check if the agency can handle website design.
Get an SEO audit done
Many agencies do offer a free website audit and SEO evaluation for free. Ask the agency about what they think of your website and how they intend to address existing concerns. Designing a website for pest control companies and start with SEO requires understanding the client’s business in depth, and it all can begin with a simple edit.
It doesn’t take long to get quotes for SEO, but make sure that you don’t fall into the trap of hiring an agency based on the price alone.
