Designing An Effective Marketing Campaign With Promotional Products


Giving away promotional products can help your brand strengthen its visibility and help you survive the competition. When compared to all the other marketing strategies, giving away promotional items seems to have a better and a lasting reach.

Like every other marketing strategy, you will be able to increase your visibility and the conversion rates only when you carefully plan your campaigns and execute it correctly. Here are the key steps in setting up a good marketing campaign with promotional products such as promotional power banks or promotional tote bags.

Before you get started with any of your efforts you need to ask a few very crucial questions, which will help you, steer your entire campaign in the right direction:

Why do you want to run this promotional campaign at this point of time?

What do you hope to change through your promotional products campaign?

These questions will help you set the right goals for your campaigns and thereby target the right audience.

The next stage is describing your target audience based on the above questions. It could be your existing customers, new customers in existing territories, new customer in new territories, old customers who are no longer using your products or services or just about everyone who could make use of your products or services. Never start your campaign before you have clearly defined your goal and your target audience. These are the basic parameters by which you will be deciding on the rest of the factors for your campaign.

How many people do you want to reach? The promotional products campaign strategy will vary based on the number of people you would like to reach. Do not leave this open-ended saying that you would like to reach as many people as possible. Of course you would like to reach the largest number of people possible but you need to set a target for the minimum number of people that you should have reached through this campaign.

Decide on your budget. All types of businesses regardless of whether they are small, medium or large, all types of businesses have their own funding limitations. You need to however set a decent budget. The promotional product that you finally choose will depend on your budget and the number of people that you would like to reach. For example using promotional keychains in your campaigns will be very economical as opposed to going for promotional power banks.

When you are selecting your promotional products, you should also keep in mind what kind of audience you are targeting. For example you are trying to get noticed by top-level management then you may not go with keychains but you would want to go with thing that matches the profile of the people you are targeting. In that case, you will have to set a higher budget to meet the initial or the upfront promotional product sourcing expenses. Every time you like to launch such a campaign, you need to take into account all the above factors.

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