Buy The Best Japanese Streetwear


Apparels are not only for design or how it looks, rather, but it also defines a person and tells us a lot about his personality. We buy clothes to wear and look presentable but little do we know that the type of material of the cloth we wear does not really matter, rather, what matters is the way the person carries it. Japanese are very famous for designer clothes and many noteworthy designers come in from Japan in the fashion industry.

Beginning of the style

The origin of Japanese streetwear leads us to the early 90’s when a group of youngsters flocked into the small neighbourhood known as Urahara which is known to be situated between the districts of Aoyama and Harajuku in Shibuya in Tokyo. The reasons for such migration vary from cheap rents available to finally having a new start, separate from the age-old traditional families. Gradually, an ideology of creating and designing was born. A variety of boutiques developed on the left and right, wherever eyes could see. The western fashion inspired the style to a great extent. They were on the edge of discovering the new culture among the youth.

Brands availability

A variety of brands, including Neighbourhood, Tokkou, Cycle, Ambush, F-lagstuf-f, Leh, Cav Empt, FPAR, Wacko Maria, Sophnet, Number [N]ine, Rotol, Undercover, stared coming forefront with their extraordinary designs. Boutiques included a Store Robot and nowhere were growingly receiving an identity and popularity in the market. I no time the local mass wanted to get a taste of the Harajuku aesthetic. With the rising clientele, the exposure also rose with magazines namely Asayan, which mostly focused on captivating this phenomenon.

How did it start from a misfit mentality?

And while we could argue that the aesthetic of Harajuku commonly uses looser fitting, American-inspired vintage garments, and modernized Japanese garments-such as a kimono recreation by ALK Phenix is their SS16 show-this surface-level analysis simply cannot define it. Harajuku’s more about a state of mind than about a clothing item. Most brands originated from a misfit mentality, also to push their desire to dress differently and to live differently.

Therefore, it would be useless to try to identify a definite style, since the clothes are only a means to a larger picture. Each brand will read and reflect in their own way the outrageous and youthful mindset, working in a close-knit community but also not fearing to expand their horizons.

To conclude

Even though there’s no debate that the movement exploded and boomed between the 1990’s and early 2000’s, some assume Japanese streetwear’s glory has peaked. We at YUGEN do not think so! The Urahara motion has had such an influence on not only Japan but the world as well, that it remains at the forefront of the minds of people (and the fashion industry as a whole). Japanese streetwear brands large and small continue to introduce creative pieces and raise the bar on design, which fans worldwide are eagerly consuming.

This momentum continues to be perpetuated by the collaborations between global brands and Japanese designers, furthering Urahara’s global impact and reach. With the advent of fresh and amazing brands like those listed above, the destiny for Japanese streetwear continues to enthuse and show promise, and we can’t wait to see more of it.

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